1. What do consumers need right now?
Think about how people’s lives have changed. We’re spending more time inside and less time out. Food delivery businesses and even pet adoption rates have soared. As people spend more time inside, they’re looking for ways to make ordering easier and home life more exciting. Think about how your business can solve a need or fit right into our new lifestyles.
2. Market your new idea online
How many times have you checked social media today? Everyone’s online nowadays, and your company needs space online too. Choose a platform and create attention to your brand through exciting posts and ads.
3. Connect over social media
Once you create those enticing posts and ads, interact with your new followers and share a conversation with them. We’re all pretty bored at home. It could make someone feel a lot less alone by sparking up a friendly conversation with them. And you may even get a sale out of it! At the very least, you’ll have a dedicated follower who was with you at the beginning and will grow with your business.
4. Double-check your business plan
Each day news breaks about COVID findings and research. Everything is changing and adapting to the times. When you do find your winning idea, double-check to make sure it can withstand a shift in lifestyles and support our changing world.
5. Be flexible and keep your head up
If your idea needs some tweaks after our lifestyles switch around again, there’s nothing wrong with a little edit or pivot in your business plan. Remaining agile and light enough to switch up and pivot in a new direction is key to staying afloat. And don’t forget to go in with an open mind! A pivot can be scary, but necessary for companies to remain in business. When you do the research and keep a positive mindset, you’ll feel much more confident and excited about branching into a new market. Best of luck out there!!
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